Doug did an outstanding job, and his expertise and experience were evident throughout the process.
I hired Affinity Growth Partners to define Positioning Statements for three of our high-opportunity brands, and in the process, teach my Marketing Team how to do it.
Not only did Doug guide our Brand Managers in delivering three differentiated Positionings meaningful to our target customers, but now my Team knows the rigors of defining a Brand Positioning that will succeed, and thus can apply it to the rest of the brands in our portfolio.
Doug did an outstanding job, and his expertise and experience were evident throughout the process. He shared real world examples and was great to work with. His 4 step process for building brands is simple to understand, and Doug can apply his knowledge and skill set to make it work in any industry.
Blue Marble Brands
Affinity Growth Partners' insight and recommendations were strategically smart and what we needed to do.
I hired Affinity Growth Partners to develop a marketing plan to launch our new bluetooth headset into the consumer electronics retail channel. They provided an assessment of our business and deciphered the key challenges we were facing. Based on this, they wrote a unique positioning for our new product offering that would appeal to our target consumer and recommended a plan to drive awareness and trial that fit within our budget. The plan included input from experts specializing in the marketing disciplines that are relevant to our needs (e.g., PR and Media).
Affinity Growth Partners' insight and recommendations were strategically smart and what we needed to do. Their expertise and big brand experience was clearly relevant to our growing brand. They were a great partner who listened and added value every step of the way. I would recommend Doug Koval and Affinity Growth Partners to any company looking to differentiate itself, grow its user base and build its brand.
I recommend Doug unconditionally to any consumer product company facing a unique challenge or opportunity to their business.
I hired Doug to lead TomTom's marketing efforts across the Americas, and he did an outstanding job for us. He and his team developed and executed a new brand positioning campaign to ensure that our category remained relevant in a rapidly changing environment. He was truly successful in making this happen. He is very strategic in nature - he used our consumer insights to create and execute the region's first truly comprehensive marketing plan, and then translated that plan into actionable trade programs, advertising campaigns and consumer messaging to help reach our current and future customers.
I recommend Doug unconditionally to any consumer product company facing a unique challenge or opportunity to their business; his experience, insight and leadership will lead to recommendations and programs that will undoubtedly achieve your goals.
Doug brings strategic and innovative thinking and leadership to all of his work, and he delivers results.
Doug was able to identify the key issues holding back growth of Dunkin' Donuts in the Northeast during an extremely difficult economy. Based on these insights, he set the appropriate strategies in place and led the development of innovative marketing programs that maximized both sales growth and consumers' love of the brand. For example, when consumers began watching their spending, Doug developed a program that offered value to guests and backed it by an advertising campaign that acknowledged the hard work New Englanders do everyday, resulting in increased traffic, sales and affinity for the brand. Doug also developed a timely and innovative program leveraging the Red Sox to successfully launch new products designed to bring core morning customers back to Dunkin' later in the day by driving trial without significant discounting.
Doug brings strategic and innovative thinking and leadership to all of his work, and he delivers results. Having worked with him first hand, I know that any consumer business would greatly benefit by partnering with Doug and his firm to address any challenge or opportunity they face.